The EU Ecolabel logo makes it simple to know that a product or a service is both environmentally friendly and good quality. It’s easy to recognise and reliable. To qualify for the EU Ecolabel, products have to comply with a tough set of criteria. These environmental criteria, set by a panel of experts from a number of stakeholders, including consumer organisations and industry, take the whole product life cycle into account - from the extraction of the raw materials, to production, packaging and transport, right through to your use and then your recycling bin. This life cycle approach guarantees that the products’ main environmental impacts are reduced in comparison to similar products on the market. Fitness-for-use criteria also guarantee good product performance.